TRUIST Bank, Design & Experiential
TRUIST Community Corner: A Tribute to Hank Aaron
A Tribute to Hank Aaron
“Included in the exhibit is an immersive timeline of Hank Aaron's life and legacy, showcasing memorabilia, game footage and highlights that are emblematic of his impact within baseball and social, civil and human rights. Guests can "hit it like Hank" with a virtual batting experience, as well as create an animated GIF of their own home run moment using Atlanta Braves props. Visitors will take home a customized hat giveaway, while supplies last, as a physical reminder of their time at Truist Park and the legacy of Hank Aaron.”
TRUIST Press Release
Employees of TRUIST bank as well as members of public gave submissions for our Community Pledge wall. Questions ranged a few topics, mainly focused on giving back to the Atlanta community.
Interactive Hit it like Hank experience
Initial 3 Art Directions
Guests were able to get their own custom embroidered hats and tees, choosing from different TRUIST or Hank Aaron legacy patches.
TRUIST Design Support
During my time at R&CPMK we provided full creative services for TRUIST bank.
Print and Digital Ads
Display Ads
Intranet Graphics and Banners
Reports, documents and PDFs for intranet
Partnerships (NFL, MLB Teams and sponsors)
Presentation and Slide design
Storyboarding
Motion Graphics (for web, OOH, jumbotron, branded video use)
Video Editing (videos, conferences and media)
Lower-Thirds
